Tell me
    So what's this Flavour Scale all about then?

    Here in NZ we LIKE to think we’re
    when it comes to our BEVERAGES


    Today, New Zealand has one of the best brewing scenes in the world. Breweries big and small regularly win international awards, and Kiwi beer lovers are spoilt for choice. This wasn’t the case in 1981. Back then, the word craft was only used was to describe the crocheted socks your nana churned out for the church fair.

    Then, in 1981, a man called Terry changed all that. He was a publican, and didn’t think much of the beer he could get for his pub, so he thought: ‘What if I brewed some myself?’. No-one had applied for a brewing licence for 50 years, and no-one could even remember what forms you had to fill out. But he persevered, and he got his forms, and he got his licence, and he brewed his beer, and what he brewed was Mac’s. It didn’t get any easier. Finding a brewery to brew in, and some bottles to put the beer into, and bottle caps to seal it with was equally hard.

    Being a pioneer is hard work, but beer drinkers liked what they tasted, so the hard work began to pay off as Mac’s started to make a name for itself. A few of those beer drinkers also thought ‘What if we brewed some ourselves?’, and soon, a few more of those brewing licences got filled out. Thirty-odd years down the track, Mac’s is proud to have played a key role in kicking off our thriving beer scene, and even prouder to still be brewing award-winning naturally brewed beer that Kiwis love today.

    Terry himself has moved on, but the spirit of ‘What if’ still runs through everything we do in our beer range, our ciders, our non-alcoholic sodas, or the Mac’s Brewbars around the country. The ribbed bottle and the rip cap are symbols of Mac’s pioneering history, and we look forward to carrying on in the same imaginative and passionate way for many years to come.

    What really gets us excited though,
    is where we’re heading next.

    Find a Mac's


    A brief guide to those places where you can find Mac’s in its natural habitat. Daily offerings of fine beer and excellent food makes a pilgrimage to your nearest Mac’s Brewbar a must for anyone with an ounce of breeding.

    GET in TOUCH


    There are many ways to get in touch with Mac’s. Our favourite is to open a bottle and taste the contents. You can also FREE CALL 0800 835 554 in NZ, or 1800 677 852 in Australia. If you’re further abroad or prefer email, please use the form below. All fields are required

    Thanks for contacting Mac’s. Although I am just a humble piece of software, I will hand your query on to someone with a degree of self-awareness. They will contact you soon.



    This is our Privacy Policy. It’s all very top level and hush hush so don’t go shooting your mouth off about it. Please make sure no one’s reading over your shoulder.

    About this Privacy Policy

    This privacy policy (“Privacy Policy”) forms part of our Terms and Conditions of use for the website at (“Website”) which you should also read. Privacy statements in relation to this Website are also incorporated into this Privacy Policy.

    Lion – Beer, Spirits & Wine (NZ) Limited (“Lion” or “we”, “us” or “our”) is committed to protecting the privacy of any personal information it holds about individuals in accordance with the applicable laws. “Personal information” is information about an identifiable individual, as defined by applicable law. Lion has implemented measures to comply with its obligations under the relevant New Zealand privacy laws.

    Why does Lion collect my personal information?

    Lion collects your personal information to allow it to perform its business functions. For example, Lion may collect your personal information to enable you to participate in a Lion promotion or to allow Lion to market its current and future products and services to you.

    What personal information does Lion collect?

    The types of personal information Lion collects will depend on the nature of your dealings with Lion and may (but does not always) include:

    • your name;

    • gender;

    • date of birth;

    • address;

    • personal and/or work contact details (e.g. phone numbers and email addresses);

    • any information about you which you provide through promotions, competitions or customer surveys; and/or

    • payment details (e.g. credit card number).

    If necessary, Lion may also ask you to provide it with additional personal information from time to time, including when you call our Consumer Enquiries line.

    What if you don’t provide Lion the personal information it requires?

    If you can’t, or won’t, provide Lion with the personal information it reasonably requires, Lion may be unable to provide you with the information, goods or services you have requested.

    How does Lion collect my personal information?

    Lion tries to collect personal information directly from you. That collection generally occurs when you:

    • request information from, or have dealings directly with Lion or one of its related companies;

    • participate in a competition or trade promotion conducted by Lion or one of its related companies;

    • participate in a survey conducted by Lion or one of its related companies;

    • purchase tickets or merchandise from this Website; or

    • voluntarily register as a user, access or request information from this Website.

    • In some circumstances however, Lion may also collect your personal information from third parties, but where it does so, it will ensure that it acts in accordance with relevant privacy laws.

    Lion will take reasonable steps to ensure that you are aware of the purposes for which it collects your personal information.

    How does Lion use my personal information?

    Lion uses your personal information for purposes including (but not limited to):

    • providing you with Lion goods or services you request;

    • promoting and marketing Lion’s current and future products and services to you;

    • informing you of upcoming events, special promotions and offers, discounts and other matters which Lion considers may be of interest to you;

    • conducting research (including but not limited to client surveys) concerning Lion’s current and future products or services; and

    • improving the operation or navigation of this Website.

    Lion may also use your personal information for other purposes not listed above which will be made clear to you at the time Lion collects that information, or for such purposes as may be required or permitted by law.

    If Lion uses your personal information for direct marketing purposes, all electronic messages sent to you by Lion will give you the opportunity to unsubscribe from receiving any further electronic messages.

    Will Lion give your personal information to anyone else?

    In providing you the information, goods or services you request, Lion may be required to disclose your personal information to:

    • Lion’s related companies (including those located in Australia and New Zealand); and

    • Lion’s consultants, contractors and service providers performing services including (but not limited to) legal and accounting services, advertising and promotions agencies, prize providers, credit reporting, mail-house, transport and printing services.

    Other than those third parties referred to above, Lion will not disclose your personal information to any other third party unless it has reasonable grounds to believe:

    • you have authorised Lion to do so;

    • your safety, or the safety of others in the community, is at risk; or

    • Lion is required or permitted by law to do so.

    If Lion provides your personal information to a third party, Lion generally requires the third party to protect your personal information in the same way Lion does.

    Is my personal information secure?

    Lion takes reasonable steps to ensure personal information it holds about you is protected from risks such as loss, unauthorised access, use, destruction, modification or disclosure.

    No data transmission over the internet is totally secure. As a result, any personal information you send to Lion over the Internet (including via email) is sent at your own risk.

    Information sent by you to this Website is not encrypted. You acknowledge that we do not guarantee the security of the content of any such information, and it is entirely your responsibility to satisfy yourself as to whether our security measures are sufficient for your requirements.

    Your rights of access and correction

    The accuracy of your personal information is important. Lion takes reasonable steps to ensure personal information it holds about you is accurate, complete, up-to-date, relevant and not misleading. If you believe that any personal information Lion holds about you is incorrect, please contact our Consumer Enquiries line on 0800 835 554 or

    You have a general right to access the personal information Lion holds about you. You may contact our Consumer Enquiries line on 0800 835 554 or Lion can deny your request in some circumstances and if it does so, will provide you with written reasons for that denial.

    While there is no fee for requesting access to the personal information Lion holds about you, Lion reserves the right to charge a reasonable fee for the preparation and provision of that information to you.

    You also have the right to request the correction of personal information which Lion holds about you. You may do so at any time by contacting our Consumer Enquiries line on 0800 835 554 or Lion does however reserve the right to refuse to correct your information in some circumstances. If Lion refuses to correct any personal information about you, and subsequent agreement cannot be reached between the parties on this issue, you may request that a note or statement regarding the correction requested be attached to your personal information.


    Cookies are data files stored on your computer after you access certain websites. The cookie file is anonymous as it only gives us details of your IP address, PC platform (e.g. Windows or Mac), Browser (e.g. Internet Explorer, Safari, Firefox or other, plus the version of Browser) and domain (whether you are accessing the website from New Zealand or elsewhere).

    Cookies are primarily used to identify visitors when they return to a site, so that certain information already provided by the visitor to a site is not required to be provided again. Cookies are also used to gather data on which areas of a site are visited frequently and which are not. Keeping data on which areas of a site are most popular allows a site operator to better plan and enhance the site. Cookies are useful, and are used by us in this manner.

    We acknowledge that some users may wish to disable cookies. This can be done by changing your web browser settings and/or deleting them from your hard drive.

    To find out more about cookies, visit an appropriate website.

    IP Addresses

    Lion’s web servers (and our feedback forms on the web) gather your IP address to help diagnose problems with our service, to administer this Website, and to gather broad user information (for example, which areas of this Website are visited most frequently). Such user information is gathered in aggregate only and cannot be traced to an individual user.


    Lion may share aggregated demographic information with its affiliates, partners and advertisers. This is not linked to any personal information that can identify any individual person.


    This Website contains links to other websites. Please be aware that Lion is not responsible for the privacy practices of such other websites. Lion encourage its users to be aware when they leave this Website and to read the privacy statements of each and every website that collects personally identifiable information. This Privacy Policy applies solely to information collected by this Website.

    Governing Law

    You and Lion agree that any controversy or claim arising or pertaining from the use of your Personal Information sent to this Website shall be governed by the laws of New Zealand. You submit to the non-exclusive jurisdiction of the courts of New Zealand.

    Changes to this privacy policy

    Lion reserves the right to change this Privacy Policy from time to time. If Lion changes this Privacy Policy, it will post a copy of the updated policy on this Website and your continued use of this Website following that posting will constitute your acceptance of the terms of the updated policy.

    How do I obtain more information or lodge a privacy complaint?

    If you:

    • require further information regarding this Privacy Policy or any other steps Lion has taken to protect your personal information or privacy; or

    • have any concerns or a complaint regarding Lion’s privacy practices or its management of your personal information.

    Please contact our Consumer Enquiries line on 0800 835 554 or

    Lion will respond to you within 20 business days.

    Last updated 11 March 2015


    Terms & Conditions

    These are our Terms and Conditions. Just by clicking here you’ve made our legal department happy and probably ensured them jobs for life.

    Thank you for visiting (“Website”).

    The following terms and conditions (“Terms and Conditions”) apply to your use of the Website. By accessing and using the Website, you agree to be bound by the following Terms and Conditions.

    Throughout this Website, the terms “we”, “us”, “our” and “Lion” refer to Lion – Beer, Spirits & Wine (NZ) Limited and any of our affiliated companies.

    Website Privacy Policy

    Any personal information or material sent to this Website is subject to our Privacy Policy. The Privacy Policy forms a part of these Terms and Conditions.

    Accuracy, Completeness and Timeliness of Information

    We are not responsible if the information that we make available on this Website is not accurate or complete. Any reliance upon the material on this Website shall be at your own risk. You agree that it is your responsibility to monitor any changes to the material and the information contained on this Website.


    Any non-personal communication or material you transmit to this Website by electronic mail or otherwise, including any data, questions, comments, suggestions or the like is, or will be treated as, non-confidential and non-proprietary.

    Anything you transmit or post becomes the property of Lion and may be used for any purpose, including but not limited to, reproduction, disclosure, transmission, publication, broadcast and posting without further reference or payment to you. Furthermore, Lion is free to use for any purposes whatsoever (including but not limited to the developing, manufacturing, advertising and marketing of products) any ideas, artwork, inventions, developments, suggestions or concepts contained in any communication you send or post to this Website. Any such use is without reference or compensation to you.

    By submitting information, you are also warranting that you own the material/content submitted, that it is not defamatory and that Lion’s use will not violate any third party’s rights. Lion is under no obligation to monitor or use the material/content submitted. Lion may delete or remove any material/content that is in breach of these Terms and Conditions.

    Intellectual Property Rights

    Unless otherwise indicated, all copyright and other intellectual property rights in all information, data, text, graphics, images, logos, trade marks and other materials on this Website are the property of Lion or are included with the permission of the relevant owner.

    Except as expressly prohibited in relation to particular content, you are permitted to browse this Website, reproduce extracts by way of printing, downloading to a hard disk or for the purposes of distribution to other individuals. This is only to be done on the proviso that you keep intact all copyright and other proprietary notices. No reproduction of any part of this Website may be sold or distributed for commercial gain nor shall it be modified or incorporated in any other work, publication or website.

    You must not use any trade marks or logos which appear or are used on this Website, nor do anything to prejudice the rights of the owner or licensee of such trade marks or logos. Nothing contained on this Website should be construed as granting any license or right to use any trade mark displayed on this Website. Your use/misuse of the trade marks displayed on this Website, or on any other content on this Website, except as provided for in these Terms and Conditions, is strictly prohibited. Lion reserves all its rights to enforce its intellectual property rights to the fullest extent of the law.

    Links to other websites

    Links on this Website may take you outside the Lion network to third party websites and Lion makes no representations and accepts no responsibility for the content, accuracy or function of these other websites. The inclusion of any link to other websites does not imply endorsement by Lion. We highly recommend that you make yourself aware of and carefully read the legal and privacy notices of all other websites that you visit.

    You must not create a link to any part of this Website, unless expressly permitted on this Website, other than solely for your own personal/domestic, informational or non-commercial purposes, without our prior written consent.

    If this Website contains third party advertisements (such as banner ads or referral buttons) which contain embedded links to other sites where goods or services are advertised, the placement of such advertisements on this Website does not constitute the recommendation or endorsement by us of any goods or services advertised by the third party. The third party advertiser is solely responsible to you for any representations or offers made by it, and for any goods or services which you agree to purchase or acquire from those third parties.

    Warranties and Disclaimers

    Your use of this Website is exclusively at your own risk.

    To the maximum extent permitted by law, this Website is provided to you on an “as is” and “as available” basis and, consequently, Lion gives no warranties of any kind, whether express, implied, statutory or otherwise (including the implied warranties of merchantability and fitness for a particular purpose) including warranties or representations that material on this Website will be complete, accurate, reliable, timely, non-infringing to third parties; that access to this Website will be un-interrupted or error-free; that this Website will be secure; that any advice or opinion obtained from Lion through this Website is accurate or to be relied upon and any representations or warranties thereto are expressly disclaimed.


    To the maximum extent permitted by law, we, including any of our subsidiary companies and each of our respective officers, employees, agents or contractors, will not be liable or accept any responsibility whatsoever for any direct, incidental, consequential, indirect or punitive damages, costs, losses, claims, expenses or liabilities whatsoever arising out of or relating to:

    • your access to, use, inability to use, change in content of this Website or arising from any other website you access through a link from this Website;

    • from any actions we take or fail to take as a result of any electronic correspondence or messages you send us; or

    • your reliance upon information upon this Website.

    To the maximum extent permitted by law, Lion does not accept any responsibility to maintain the material and services made available on this web site or to supply any corrections, updates, or releases in connection therewith. Any material on this Website is subject to change without notice.

    Further, Lion shall have no liability or any responsibility whatsoever for any loss suffered or caused (whether negligently or otherwise) by viruses that may infect your computer equipment or other property by reason of your use of, access to or downloading of any material from this Website. If you choose to download material from this Website you do so at your own risk.

    Certain legislation may imply warranties, terms or conditions which cannot be excluded, restricted or modified. If those statutory provisions apply, to the maximum extent to which Lion is entitled to do so, its liability will be limited at its option to (a) in the case of services, the lowest of the cost of supplying the services again and having the services supplied; and (b) in the case of goods, the lowest of the cost of replacing the goods, obtaining equivalent goods or having the goods repaired.

    Prohibited activity

    You are prohibited from doing any act that Lion, in its reasonable discretion, may deem to be inappropriate and/or would be deemed to be an unlawful act or is prohibited by any laws, ordinances, rules, regulations, codes and codes of all regulatory bodies applicable to this Website including but not limited to:

    • any act that would constitute a breach of either the privacy (including uploading personal information without the concerned individual’s consent) or any other of the legal rights of individuals;

    • using this Website to defame or libel Lion, its employees or other individuals or acting in such a way that brings into disrepute the good name of Lion;

    • uploading files that contain viruses that may cause damage to the property of Lion or the property of other individuals.


    We reserve the right to restrict or terminate your access to this Website or any feature of this Website or any feature or part thereof at any time. Any indemnities given by you and limitations on our liability will survive such termination. Any termination of your right to use or access any part of this Website will not affect any rights which have accrued to or have been accrued by either you or us prior to termination.

    Governing Law

    You and Lion agree that any controversy or claim arising from or pertaining to the use of this Website shall be governed by the laws of New Zealand. You submit to the non-exclusive jurisdiction of the courts of New Zealand.

    Legal notice update

    We reserve the right to make any changes and corrections to this notice. Please refer to this page from time to time to review these and new additional information.

    If any provision of these Terms and Conditions is held void, unenforceable or illegal, that provision will be severed, and the rest of these Terms and Conditions will have full force and effect.


    If you have any questions, concerns or complaints in relation to this Website or these Terms and Conditions, please contact us on 0800 835 554 or email us at

    Last updated 11 March 2015